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The search for identity leaves me reminiscent of a purer time in my life. Being broke had something to do with it; I had to rely on my creative resources. I could not buy my 'look.' I had to invent it. But youth culture is a wide open door for commercial vultures to capitalize on. It is the branding of Coolness. Packaged up and sold, we are given cliché looks which are manufactured versions of style. Fashion is about a Look and image that speaks to the audience (who ever they are), about your own perception of self. Great style is controversial. 'Hipsters' should not capitalize solely on looks mastered from time-periods of earlier generations. We should invent the next Look. But, what if years later, while looking back at street fashion from 2007 there is nothing to really admire? - Because everyone was so stuck in trying to imitate the past. Something worse has happened to the hip hop generation. There is no soul in our fashion! There is simply logo branding. Our fashion culture has been sold to us in the worst way. There are juvenile rules, like wearing red monkeys, true religions, BAPE; it is complicated.

Continue reading Comments (0) 07.23.2007. 19:46

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